Revamping India's most trustworthy investing platform
Overview: A known trading and investment platform in India with more than 25 years of experience in the domain. It has a strong parent company who has build a large customer base and trust over the years.
Problem Statement: The company had a large customer base of customers who were 50+ and trusted the brand. With the rise of financial trading among the youth, a lot of young competitors joined the market. In order to compete with them and gather a younger audience, they needed a new visual approach.They wanted a direction, which was relevant to the younger market and keeping their current customer base of 50+ and above. Another concern of the brand was to keep their legacy intact.
